Hello, Petite USA 2026

To All The Beautiful Queens, I Can’t Wait For Another Successful Year of Making You GLOW!!!

You’re in good hands with Be True Beauty Co! The process is very easy and Nichole will make sure you are comfortable and relaxed. And most importantly, you will get a great tan for on stage and she will make sure it is exactly to your standards.
— Rachel Betterley, Mrs. Universal Petite 2024
I booked Nichole for a National Beauty pageant for my spray tan. She did a fabulous job providing that service and showed me how to make my tan last throughout the pageant. She communicates well, is very professional and polite! I’d highly recommend her services!
— Mona Brenneman
Thank you Nichole of Be True Beauty Co for an amazing spray tan experience during the 2024 Petite USA Pageant. You provided me with a realistic, flawless tan (including touch ups and zipper mishaps) throughout the entire pageant and I am forever thankful to you!
— Amy Jo Payne, Elite Ms. Petite USA 2024

Pictured is Myself (Nichole) with my husband, Allen, at 2023 Nationals.

Welcome!!!

Hi! I’m Nichole, your official Spray Tan Vendor for Petite USA 2026! ✨

I’m here to help ease any uncertainty or lingering questions you may have—especially if this is your first pageant, first spray tan, or if you’ve had a not-so-great tanning experience in the past. My goal is to make this a fun, stress-free, and positive experience for you.

The last thing you should be worrying about during pageant week is your spray tan—and that’s where I come in. I’ve got you every step of the way! 🤍

I’m here for you all the way,

~ Nichole

P.S. This page is your 2026 Spray Tan Bible 📖✨

Everything you need to know is right here:

Scheduling & Booking link 

• FAQs scroll down to find. These are IMPORTANT TO READ prior to reaching out with questions

Pre & Post Care Instructions

You’re going to look amazing—and I can’t wait to be part of your pageant journey! 💫


  • This is an express solution meaning you can rinse off as soon as 3-5 hours after application.  

  • Tan is fully developed 18-24 hours post application.

  • If you frequently use self tanner or receive frequent spray tans, you have the option to sleep with solution on overnight if you desire

  • The primary and most favored solution used is clear, meaning there is typically no rub off and  can be sprayed prior to or after makeup application. (there are tinted options if preferred)

  • Even & Streak Free Tan

  • To most part you will feel dry post application 

  • No Nasty After-Tan Scent

  • Free of Harmful & Toxic Ingredients

What To Expect?

All these beautiful ladies were tanned for Petite USA National Pageant by myself, Nichole, the owner of  Be True Beauty Co.

 FAQs

  • That is correct! I will be traveling to Illinois and will be on-site at the hotel where the pageant is taking place.

    Please don’t be alarmed if your confirmation text or email lists my location as Wisconsin. That is where my business is based; however, I will be traveling to you for pageant week.

    I travel with all of my equipment and supplies and will be set up in a hotel room. Your spray tan will take place there. It will be just myself, you, and anyone you choose to have present during your service.

    Once I arrive at the hotel during pageant week and receive the room number, I will send you a text message with the exact room location where you’ll come for your tan.

    If you have any questions at all leading up to your appointment, I’m always happy to help!


  • Early Bird Special

    • $90 — Paid in Full

    • Pricing available through April 30 only.

    • Book by this date to lock in your early bird rate!

    Standard Pricing

    Payment Options:

    • As of May 1st, pay in Full ($100) — Secure your appointment and pay the total balance upfront.

    • Split Payment ($110) — Pay half now and the remaining balance will be automatically charged to the card used for your initial deposit on July 1.

    1. Click here on Services or on the ‘Book Now’ button on this page.

    2. Select a Professional → choose drop down: Petite USA Pageant

    3. Select a Category → choose drop down: Petite USA Pageant

    4. Select your desired service and add it to your cart

    5. Click “Book Service” in the top right corner

    6. Choose a date (July 7, 8, or 9) and a time
      Don’t stress about the exact time! As pageant week approaches, adjustments can easily be made.

    7. Enter your information and complete checkout

    Pro Tip: Booking early helps secure your preferred time slot — Tuesday fills up quickly — and locks in early bird pricing before the chaos of pageant week begins.

  • I will be arriving at the hotel (Loews Chicago O’Hare Hotel) Tuesday afternoon during pageant week.
Once I check in and receive my room number, I will text you directly with the exact room number where you’ll come to for your spray tan.



  • • Please arrive wearing clothing that is easy and quick to remove, as I will likely be tanning clients back-to-back.

    • During your tan, wear whatever you feel most comfortable in. Most competitors choose to go nude to avoid tan lines, but panties, pasties, or a bra are absolutely okay too, just be sure to supply your own if needed.

    • This is your tan — my goal is for you to feel confident, comfortable, and happy with your results.

    And because we’re all women, let’s address the question that always comes up:

    “What if I’m on my period but don’t want tan lines?”

    If you feel comfortable, going nude is completely fine. A tampon string showing does not bother me at all — we’ve all been there! 

    As a RN of 10+ years, I’ve seen it all.  So please know that you are tanning in a safe, professional, and completely judgment-free space. My job is to make this an easy, stress-free part of your pageant week.

  • click here to learn the Pre & Post Tan instructions

    Please don’t stress or overthink these instructions. If you’re not able to follow everything perfectly, that is completely okay. Your tan will still turn out beautifully — just do the best you can. If you have any specific questions, I’m always here to help.

  • I primarily use a brand called SunnaTan, a client-favorite express solution. Most clients rinse 3–5 hours after application, though experienced tanners may leave it on longer or overnight. Fair skin tones or those wanting a lighter result should rinse within the recommended window.

    This solution is also makeup-friendly and can be applied over Glam’s makeup, allowing you to get your spray tan and continue on with your day as usual — especially when I’m using the clear solution.

    Your tan will fully develop over 18–24 hours, so be sure to schedule accordingly.

  • The main difference between the two is how they look immediately after application. Clear solution goes on clear, meaning you’ll leave looking exactly the same as when you arrived. Tinted solution applies with a visible bronzer, and some transfer onto clothing should be expected.

    Regardless of which option you choose, the final tan result is the same. Both solutions are rinsed off within the same timeframe, and all post-tan care instructions remain the same.

    Clear is the most popular choice due to minimal clothing transfer, a drier feel on the skin, and the ability to continue on with your day easily after your appointment. After a quick consultation prior to your tan, we will decide together as to which is best for you or if there is a preferance on your part.

  • The following information is important after your tan and is provided here so you can easily refer back to it later.

    Have you ever noticed hands looking orange after a spray tan? I definitely don’t want that for you. This is the most important aftercare step for ensuring a flawless result. I can apply your tan perfectly, but once you leave, hand care is key.

    Hand Aftercare Instructions:

    Step 1: About 30–60 minutes post-tan, gently wash your hands. Avoid splashing water onto your arms — water should touch hands only.

    Step 2: Pat hands dry.

    Step 3: Apply lotion to hands and the inside of wrists only (not the arms). Keeping hands well hydrated helps prevent over-saturation.

    Step 4: Using a dry towel, firmly wipe your palms to remove any excess solution spread during lotion application.

    Step 5: Repeat this process two more times before your first full rinse.

    Following these steps is essential to avoid dark, over-saturated hands.

  • As a thank you for trusting me with your tan, one free touch-up is included if needed. Most clients won’t need it, but it’s always nice to have a little “insurance” for your glam!


    If a touch-up is necessary, it must be completed no later than Thursday afternoon BEFORE the Sparkle Party. Most touch-ups are quick and take less than 5 minutes.

  • There are some retail options I will have on hand to lengthen and enhance the life of your tan.  These are also great to have on hand to use in the future for a DIY glow ✨

    I will have a limited quantity available for purchase during the week of the pageant.

    Here are your options in how to pre purchase to ensure you receive what you want:

    -if you would like it shipped directly to your home prior or after the pageant, you will use this site: SunnaTan along with discount code: NICHOLE52864 . This will be shipped to your home directly from SunnaTan.

    -If you would like to preorder and pick up at Nationals during your tanning appointment, you may order on the site here at the Shop Tab and choose the Free option of ‘Store Pickup’ at check out. Please remember to not be confused, as you and I both know that you will be picking it up at the hotel during your tanning appointment and not coming to Wisconsin to pick it up. 

    Take a look at the Shop Tab above for all my favorite self tanning products and more! Feel free to reach out with any questions. 

  • Feel free to email anytime at nmeser21@gmail.com.

    Or Text anytime to 920-376-5258.

    If you would like to chat on the phone, I’d be more than happy to. Please email first with your question and to set up a time so there’s no need to play phone tag.

  • This is a question I get often. Everyone is genuinely pleasantly surprised by the set up when they walk into the  hotel room.  Here is a photo so you can better understand what to expect. The bathroom is set up with a fan so you have an area to dry if needed. The stand up tent is where you will stand during the tanning application. It’s a nice and clean set up. Hopefully, this helps you know better what to expect if you're feeling unsure.

    As a reminder, the day you arrive for your appointment, if the hotel room door is closed, this means I am in with the individual schedule prior to you. Please wait patiently in the hall outside of the room until your scheduled appointment time.